Although the amount of money being spent on Spanish language television ads still dwarfs the amount being invested in online advertising to U.S. Hispanics, a recent article by eMarketer shows that this trend should change.
According to Vertis Communications, U.S. Hispanics' decisions were more likely to be influenced by the Internet than the general market audience, 13% as compared to 9%.
The article also cites Terra and Comscore's combined study in February 2008 that shows that U.S. Hispanics are spending at least as much time on the Internet as they do watching tv.
These figures indicate that more marketing dollars should be invested in online advertising to this growing and influential market segment.
Read full article: eMarketer
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