Great Potential for Multimedia Growth as Broadband Penetration Increases

In a presentation by Alex Banks of comScore at the TV 2.0 Summit in Sao Paolo, Banks shared recent comScore findings on the use of multimedia sites in Brazil. The data shows that use of multimedia sites, particularly video sites such as YouTube, is limited by slow download speeds. Despite these slow download speeds, Brazilians are still visiting these sites in large numbers and it is expected that, as broadband penetration increases, their use will rise considerably.

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