Online Hispanic Trends

Hispanic teens set for strong mobile growth

A new report by Multimedia Intelligence says that Hispanics between the ages of 12 and 17 represent an important market segment for the U.S. wireless industry.

According to the report, Hispanic teens represent approximately 2.5 million subscribers and are expected to grow at a rate of two-to-three-times that of the overall U.S. teen market during the next five years.

They currently represent 16% of the overall teen market with a wireless penetration of 64% at the age of 15 and 78% at the age of 17.

Get full report

National Council of La Raza targets 17 million Eligible Voters with an Online Media Campaign

The NCLR recently launched a new interactive website to promote Latino voter registration and participation in the upcoming election. With fun music videos that highlight the importance of making the Latino vote count and a series of famous Latinos urging the community to register and vote in both English and Spanish, the site uses an innovative and culturally-relevant to reaching this increasingly important voting block online. 

Check it out at www.YoVotare.org

 

Mi Apogeo - taking an innovative approach to reaching an important segment of the online Hispanic Market

MiApogeo.com, which means My Apogy or My Apex, is taking an innovate approach to reach the quickly growing segment of online Hispanics who were raised in the U.S. or are second or third generation.

Adopting the most recent Web 2.0 tools and strategies, MiApogeo features a number of online community building tools to attract and engage this audience, including: 

• WikiLatino(R) - the first user-directed U.S. Latino wiki
• Social networking tools, and
• Culturally relevant content on politics, lifestyle, and the community

The site's founder, Rosa Alonso, explains that MiApogeo is targeting the "transculturated," those Latinos who didn't assimilate, but have moved beyond acculturation.  This audience tends to be young and prefers to read in English, and MiApogeo.com has designed a culturally and linguistically relevant strategy to meet their unique needs.

Source: MarketWatch