Mi Apogeo - taking an innovative approach to reaching an important segment of the online Hispanic Market

MiApogeo.com, which means My Apogy or My Apex, is taking an innovate approach to reach the quickly growing segment of online Hispanics who were raised in the U.S. or are second or third generation.

Adopting the most recent Web 2.0 tools and strategies, MiApogeo features a number of online community building tools to attract and engage this audience, including: 

• WikiLatino(R) - the first user-directed U.S. Latino wiki
• Social networking tools, and
• Culturally relevant content on politics, lifestyle, and the community

The site's founder, Rosa Alonso, explains that MiApogeo is targeting the "transculturated," those Latinos who didn't assimilate, but have moved beyond acculturation.  This audience tends to be young and prefers to read in English, and MiApogeo.com has designed a culturally and linguistically relevant strategy to meet their unique needs.

Source: MarketWatch 

Comments

[Craig Hebert]

Thanks so much for mentioning our site - we're constantly improving based on feedback from our users, and I would very much appreciate your own thoughts!