A Google commissioned study by Pyramid Research shows that the number of Internet users in Latin American and Puerto Rico is growing quickly due to more affordable computers, greater access and use of broadband, and a growing interest in the use of social networking sites and applications.
Pyramid Research projects that the regional residential base would grow to 160 million in five years from the 2009 figure of 100 million.
Alexandre Hohagen, Google’s managing director for Latin America, says “A lot of people in Latin America use the Internet just to be part of a social network.”
Another study conducted by Comscore in the Fall of 2008 found that 8 out of 10 users in Latin America said that they used social networks, with the favorites being MySpace, Facebook, Hi5, Orkut and Sonico.
Source: eMarketer
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