A report by market research firm Mintel provides convincing evidence that online Hispanics are using the Internet to communicate using cell phones and computers at rates greater than other demographic groups.
The results of the survey analyzed in the report show that online Hispanics:
- Tend to be younger than the general online audience. Over 33% of online Hispanics were age 24 or younger in 2006.
- Are accessing the Internet via their cell phones. They browse the Internet via their cell phones more than three times as much as non-Hispanics per week (1.1 hours vs. 0.4 hours for non-Hispanics).
- Spend almost twice as much time using social networking sites and chatting via IM as non-Hispanics (5 hours vs. 3.5 hours).
- Are more likely to have social networking profiles than non-Hispanics (48% compared to 43% of Black Americans and 31% of Whites) and those aged 18-34 visit social networking websites 3.6 times a week on average, vs. just 1.3 times per week for over-35s.
Source: Cloud Computing Journal
