In celebration of Earth Day, Discover en Español, in collaboration with La Onda Verde of the National Resources Defense Council (NRDC), is launching a multifaceted campaign to increase awareness of the state of our environment and get people to take action to make a difference. Their campaign, called 3 Pasos, 3 Personas, will drive viewers to an innovative Web 2.0 site with the goal of getting each person to take commit to taking three actions and then inspire three friends to do the same. Using a variety of social media platforms and email, participants will be able to see the number of total commitments in each area – water, energy and recycling.
It will be very interesting to see the results of this very innovative campaign!
Check it out and spread the word by clicking here: 3 Pasos
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