Online Hispanic Trends

Discovery en Español Making a Difference on Earth Day

In celebration of Earth Day, Discover en Español, in collaboration with La Onda Verde of the National Resources Defense Council (NRDC), is launching a multifaceted campaign to increase awareness of the state of our environment and get people to take action to make a difference.  Their campaign, called 3 Pasos, 3 Personas, will drive viewers to an innovative Web 2.0 site with the goal of getting each person to take commit to taking three actions and then inspire three friends to do the same.  Using a variety of social media platforms and email, participants will be able to see the number of total commitments in each area – water, energy and recycling.

It will be very interesting to see the results of this very innovative campaign!

Check it out and spread the word by clicking here: 3 Pasos

U.S. Hispanic Online Audience Outpaces General Online Growth by 50%

Comscore released data today showing that the U.S. Online Hispanic audience outpaced the number of visitors, time spent, and pages consumed by 50%.  The data also shows that Hispanics are heavy users of online entertainment with the younger segment spending significant amounts of time (18% of total time spent) in teen-oriented communities and 13% of time going into gaming.  

“It’s well known that the Hispanic market is a growing and increasingly important segment to advertisers and marketers,” said Jack Flanagan, executive vice president of comScore Media Metrix. “However, any business attempting to effectively reach this segment needs to understand the behavior of the U.S. Hispanic online consumer as a fundamental component of their marketing and media strategies.”

Read more: Comscore

Latino Community's use of VoIP

According to a recent study by the Tomás Rivera Policy Institute, Latinos have a positive perception of VoIP, but most haven't adopted the technology because they don't know how it works or how to gain savings through its use.

Download the full report