Online Hispanic Trends

American Heart Association's Mobile Campaign for Heart Health

In response to the fact that more than 36,000 Hispanics in the U.S. die of diseases of the heart, the American Heart Association, with national sponsorship from Mazola, is launching a mobile campaign called “Pase la Voz,” which is part of the Association's Conozca Su Corozon campaign to promote awareness around heart health.

Participants can sign up to receive lighthearted audio health messages voiced by popular Latino comedians in English or Spanish over a 45 week period and visit ConozcaSuCorazon.org to access audio, ring tones and wallpapers.

Read more at prnewswire.com

and visit the American Heart Association's website

What happens when you search in Spanish on Google, Yahoo or MSN?

Joe Kutchera, the director of Spanish-language markets at ContextWeb, wrote a very interesting article on what happens when users search in Spanish on Google, Yahoo and MSN. 

He points out that users are often sent to websites in other countries, including Mexico, Spain and other Spanish-speaking countries.

He gives examples using some common keywords, explains why this is happening, and also provides advise on what marketers can do to deal with this issue.

Read the full article on MediaPost.

Profits Versus Global Growth Dilemma for Social Media Sites

Seems like a contradiction, but it's true....

Although many large social media sites such as Facebook and Veoh are experiencing dramatic global growth, this growth is actually having a negative impact on their profit margins.

These sites rely on advertising to make money, but in many developing countries the advertising doesn't translate into profit. The cost of making content available in these countries is also higher because companies have to purchase more servers to make content available to limited bandwidth users.

Some companies are taking steps to decrease these costs by lowering the resolution of videos and photographs in developing countries and others such as San Diego-based Veoh are restricting access in Africa, Latin America, Asia, and Easter Europe completely.

Source: New York Times