Online Hispanic Trends

Faster Growth in Asia Widening the Online Gap

Research by Forrester shows the faster growth in Asia is leading to a wider gap in the global online population.

Forrester research shows that by 2013, users in...

• Asia will swell from 38% in 2008 to 43%.
• North America will shrink from 17% to 13%.
• Europe will shrink from 26% to 22%. 
• Latin America will remain unchanged at about 11%.
• African and the Middle East will also stay at 10%.

Brazil and Mexico make up over half of Latin America's online audience.

See full article by Andrew LaVallee on the Wall Street Journal blog.

Hispanic Youth Make Up 22% of Total U.S. Youth Population

Pew Hispanic published a report in May '09 showing that 22% of the nation's youth are of Hispanic or Latino origin.

The data also shows that..

• 11% are first generation, i.e., they are foreign born.
• Over half (52%) of this group are second generation, meaning that they are the sons or daughters of at least one foreign-born parent, and
• 37% are third generation, meaning they were born in the U.S. to U.S. born parents. 

View the full report for the details and more info on these important and growing segments.

Harley Davidson Reaching out to Harlistas

Harley Davidson recently launched a new section on its website to reach out to Latino Harley riders or "Harlistas."  Site visitors can post videos, pictures, share their stories and sign up to get audition locations for an upcoming documentary.

Click on the image below to visit the site.

NASA Astronaut Starts Agency's First Bilingual Twitter

NASA, one of the government agencies that has been doing some interesting work in the use of social media for the general market, has figured out a way to promote its mission with the Hispanic community. 

Jose Hernandez, who is set to fly aboard space shuttle Discovery in August, will be twittering about his training experience in English and Spanish.

Read the Nasa press release to learn more about this initiative and Jose's interesting background and sign up to follow Jose at http://www.twitter.com/astro_jose.