Online Hispanic Trends

Smokey the Bear Learns Spanish

Although Smokey the Bear just turned 65 this Monday, he's not too old to pick up a new language.

An article by United Press International points out that the U.S. Forest Service will be using this much beloved fire prevention icon in a bilingual book that will be published to inform children of the dangers of forest fires.

Read article at HispanicTrending.net

Blacks and Hispanics Leading Mobile Content Adoption

A recent Pew Internet Wireless and Internet report shows that mobile Internet use in general is growing and that minorities are in the lead when it comes to mobile content consumption.  Wireless Internet use has grown by 7% from 2007, increasing from 24% to 32%.

Although the digital divide still exists for traditional Internet access, with 59% of whites accessing the Internet on a typical day versus 49% of blacks, the opposite situation occurs with mobile Internet use.  Almost one half of black and Hispanic consumers reported having accessed the Internet via a handheld device in contrast to only 28% of whites.

Usage by minorities has climbed more quickly since 2007, with 29% of blacks and Hispanics using the mobile web on a daily basis versus 17% of whites.

The Pew study also shows that minorities are much more likely to engage in every other mobile activity considered, including text messaging, taking pictures, e-mailing and playing games.

Source: eMarketer 

What Race Are Hispanics?

In a very timely article published prior to the coming 2010 census, Juan Guillermo Tornoe of Hispanictrending.net provides an excellent write up on how best to categorize Hispanics / Latinos.  It's not as easy as some might think...

Read the article at MediaPost