A recent article in Reuters summarizes interesting research done by Corporate Insight. The research indicates that 71% of retail banks have added foreign-language content to their websites and are actively reaching out to Spanish-speakers.
Recognizing the growth and increasing affluence of this group and the need to reach out to new markets in a competitive market, a number of banks are taking steps to better serve this market.
As Doug Miller, Senior Analyst for Banking and Cardsat Corporate Insight, says ""Recent immigrants to the United States are often identified as `under-banked, which is unsurprising since most banking information and services have traditionally been offered almost exclusively in English. As the
Spanish-speaking population of this country has grown in both size and affluence, top retail banks have come to recognize the importance of serving this group through Spanish language site content, customer service support and account statements."
Bank of America and Citibank lead the pack when it comes to having fully functional Spanish-language websites.
View additional details on what other banks are doing in the original Reuter's article.
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