As part of Hispanic Heritage month, Walmart has launched a new campaign entitled "La Mejor Herencia es una Buena Educacion," ("the best heritage is a good education") with the goal of providing information and assistance to help Latinos gain access to higher education.
One component of the program will focus on enhancing www.AhorraMasViveMejor.com by creating a section that will connect parents and students with individuals committed to helping Hispanics achieve a higher education.
The portal will provide information and tools related to standardized tests and college placement exams, scholarship and financial aid, steps on choosing a college, and tips on writing admission essays in both English and Spanish and will be accessible throughout the year.
Read more about the campaign at Reuters.com
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