Online Hispanic Trends

FEMA launches a Revamped Spanish-language Website

An article in Federal News Week highlights the debut of FEMA's revamped Spanish-language website, which offers news about disasters, preparedness assistance, a family registry and a locator service in Spanish.

Craign Fugate, FEMA admistrator said “We are happy to announce this updated Web site, which will ensure that communities across the country continue to have the tools necessary to be prepared before an emergency or disaster strikes.”

FEMA follows the  U.S. Citizen and Immigration Services, which launched a Spanish-language site with interactive features in September.

The list of other federal agencies who offer Spanish-language sites includes GobiernoUSA.gov - a Web portal to multiple federal agencies, the Social Security Administration, and the Veterans Administration, which offers part of its information on benefits in Spanish.

 

Source: Federal Computer Week and Scott Johnson of Rockcreek Strategic Marketing

Citibank Launches Citi Mobile en Español for Smartphone Users

Seeking to gain and advantage on their competitors in the mobile online banking space and make further inroads into the growing Hispanic market, Citibank recently launched Citi Mobile en Español. In addition to to growing their client base, Citi hopes that this strategy will help with client retention as approximately 25 percent of their clients are Hispanic.

According to Pew Research, 50 percent of all Hispanics who speak English use a mobile device to access the Internet. Pew found that many of these users are bi-lingual and prefer doing business in Spanish, depending on the specific task or situation is, and that 30 percent go online daily through their mobile phones.

Source: American Banking News

Using Mobile Technology to Make a Difference in the Hispanic Community

Jonathan Spalter, chairman of Mobile Future, recently published a brilliant article that discusses how mobile technology can be used to make a difference in some key areas that affect the Hispanic community.

Referring to a recent study done by Mobile Future entitled Hispanic Broadband Access: Making the Most of the Mobile, Connected Future, Jonathan points to data that shows that more than half of America's Hispanic population is using the mobile Internet as compared to one third of whites.  They also use more minutes and own more cell phones than other ethnic groups. 

Recognizing this opportunity, Mr. Spalter and this report highlight the importance of leveraging Hispanic's use of mobile technology in three key areas: health care, education and economic opportunity.

Read his full article to learn more about specific suggestions in these areas and download the report.