Online Hispanic Trends

YouTube, Univision and Google Strike a Deal to Reach the Online Hispanic Market

Univsion and YouTube sign an agreement to make Univision's content available on Google's GOOG video site. This is the first time that Univision has published its content on non-Univision sites, but probably won't be the last because the deal is non-exclusive.

Chris Maxcy, who is head of Content Partnerships at YouTube, said that they've seen 6.5 million Hispanic adults visit YouTube in the past year, an increase of 80 percent.  He also said that the Hispanic audience has been overlooked, but that it is one of the fastest growing online communities.

Source: Digitaldaily.com

Flock, Univision's Highly Customized Web Browser for the Online Hispanic Audience

Univision Interactive Media recently launched Flock, a highly customized web browser for the online Hispanic community.

Responding to Latinos' social nature and use of both social networking sites and email to communicate with friends and family, the browser offers entry points to these key online destinations. Easy entry points to these popular destinations has been astutely positioned with Univision's web content to create a uniquely branded experience for the online Hispanic market, both in English and Spanish, with the goal of keeping this important market close to home.

 

Source: Hispanicad.com