Univision Communications just launched a new vertical called Cocina in response to the fact that the U.S. Hispanic audience spends a significant part of its budget on groceries and is interested in cooking and trying new recipes.
Per the Portada article, "...more than 11 million U.S. Hispanics report that they really enjoy cooking and trying new recipes." And "Nearly 12 million U.S. Hispanics live in a household that spends $100+ on groceries in a week, that's 54 percent of all online Hispanics ages 18 and older."
The site will feature recipes, cooking tips from experts, videos, personalized content, user-generated content, a searchable database of recipes, and the Cocina widget that users can embed on their blogs and websites.
General Mills is an exclusive sponsor of the Cocina widget and has category exclusivity in a number of its key areas - baking, snacks, and cereals to name a few.
Per the Portada article, "...more than 11 million U.S. Hispanics report that they really enjoy cooking and trying new recipes." And "Nearly 12 million U.S. Hispanics live in a household that spends $100+ on groceries in a week, that's 54 percent of all online Hispanics ages 18 and older."
The site will feature recipes, cooking tips from experts, videos, personalized content, user-generated content, a searchable database of recipes, and the Cocina widget that users can embed on their blogs and websites.
General Mills is an exclusive sponsor of the Cocina widget and has category exclusivity in a number of its key areas - baking, snacks, and cereals to name a few.
Source: Portada
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