Univision, the Department of Education and the Gates Foundation have recently teamed up on an exciting three-year, multi-platform national education initiative called "Es El Momento" (The Moment is Now) aimed at improving academic achievement of Hispanic K-12 students. The campaign is focused on improving the high school graduation rate, which is currently at 55 percent for the Hispanic population as compared to 69 percent for their non-Hispanics peers.
In addition to PSAs, TV and radio, the campaign is offering a comprehensive web presence and mobile resources, including questions and answers with the popular motivational radio personality Dr. Isabel, a school locator widget and weekly mobile text alerts with relevant educational tips. Visitors will also be able to find local resources through website feeds in the future.
This is a terrific example of public private partnerships creatively coming together to address the pressing needs of the community. We should see more of this happening on a regular basis.
Check out the online presence here or by clicking the image below.
Source: Hispanicad.com
Agreed. Es El Momento (The Moment is Now) is for a great cause and hope that this can make a difference in the graduation rates. Great post and having a web presence is only going to further this great work and effort!
Posted by: Dustin M. | March 18, 2010 at 04:38 PM