Please join us on March 23rd at 1:00 pm for a free webinar on the topic of how government agencies and nonprofit organizations are using social media to reach and engage Latinos online.
For more information and to sign up, please visit Bixal's Blog.
ING has recently launched an interactive educational site in Spanish (www.INGEspanol.com) that was designed to educate less acculturated Latinos about life insurance, helping them learn about the product and determine the correct amount suggested for their particular situation.
The press release highlights data from a study by the industry association LIMRA, which shows that Latino households are much less likely to own individual life insurance compared to the general population (36% vs. 54%), and that they are likely to be underinsured due to the difficulty of determining just how much insurance they should have.
The site uses Hispanic actors and culturally-relevant references, and is a good example of a company developing a unique and interactive site to educate potential Hispanic clients in order to expand its market.
Source: PRNewswire
As part of Hispanic Heritage month, Walmart has launched a new campaign entitled "La Mejor Herencia es una Buena Educacion," ("the best heritage is a good education") with the goal of providing information and assistance to help Latinos gain access to higher education.
One component of the program will focus on enhancing www.AhorraMasViveMejor.com by creating a section that will connect parents and students with individuals committed to helping Hispanics achieve a higher education.
The portal will provide information and tools related to standardized tests and college placement exams, scholarship and financial aid, steps on choosing a college, and tips on writing admission essays in both English and Spanish and will be accessible throughout the year.
Read more about the campaign at Reuters.com
