Online Hispanic Trends

Using Mobile Technology to Make a Difference in the Hispanic Community

Jonathan Spalter, chairman of Mobile Future, recently published a brilliant article that discusses how mobile technology can be used to make a difference in some key areas that affect the Hispanic community.

Referring to a recent study done by Mobile Future entitled Hispanic Broadband Access: Making the Most of the Mobile, Connected Future, Jonathan points to data that shows that more than half of America's Hispanic population is using the mobile Internet as compared to one third of whites.  They also use more minutes and own more cell phones than other ethnic groups. 

Recognizing this opportunity, Mr. Spalter and this report highlight the importance of leveraging Hispanic's use of mobile technology in three key areas: health care, education and economic opportunity.

Read his full article to learn more about specific suggestions in these areas and download the report. 

Walmart Focuses on Supporting Education for Hispanic Heritage Month

As part of Hispanic Heritage month, Walmart has launched a new campaign entitled "La Mejor Herencia es una Buena Educacion," ("the best heritage is a good education") with the goal of providing information and assistance to help Latinos gain access to higher education.

One component of the program will focus on enhancing www.AhorraMasViveMejor.com by creating a section that will connect parents and students with individuals committed to helping Hispanics achieve a higher education.

The portal will provide information and tools related to standardized tests and college placement exams, scholarship and financial aid, steps on choosing a college, and tips on writing admission essays in both English and Spanish and will be accessible throughout the year.

Read more about the campaign at Reuters.com

Smokey the Bear Learns Spanish

Although Smokey the Bear just turned 65 this Monday, he's not too old to pick up a new language.

An article by United Press International points out that the U.S. Forest Service will be using this much beloved fire prevention icon in a bilingual book that will be published to inform children of the dangers of forest fires.

Read article at HispanicTrending.net