Online Hispanic Trends

LATISM DC - Dec. 11th and 12th

Excited to be attending the LATISM DC event this Friday and Saturday, in particular to connect with others that are interested in using the power of social media to make a difference.

LATISM DC is a Latinos in Social Media community building event in DC. It will bring together organizations focused on reaching Latinos and the seasoned social media veterans that can help them. From Blogs, My Space, Twitter, YouTube to Facebook, hear about what’s worked or not worked so far in the Latino community.

The conference tracks include:

• Brand Building - Build brand awareness and affinity among Latinos
• Social Good - Reach Latinos to improve opportunities and quality of life
• The Mobile Opportunity - Use mobile to reach more Latinos
• Gov 2.0 - Empower and inform Latinos through the gov't, work of grassroots and CBOs
• 101 Social Media - Learn the basics

For more info, check out: http://latismdc.eventbrite.com/ and http://latismdc.wordpress.com/

If you can't make it, you can follow the action on Twitter, by following the LATISMDC Twitter crew here: http://tweepml.org/LatISM-DC/

Multicultural Media for Multicultural America - March 10th, 2009

The 9th Annual Horowitz Forum: Multicultural Media for Multicultural America
will take place on March 10th, 2009 at the New York Hilton.

Join TV, multichannel, advertising & financial executives at this research-and-strategy driven event focusing on cross-platform programming, branding, and advertising for multicultural audiences...and get the newest data on Hispanic, Black, Asian, and White urban consumers and the market for broadband/mobile video!  Get some data from this study here: www.horowitzassociates.com/bcspr.html

Register now for discounted pricing:  Visit www.horowitzassociates.com/forum09.html for more information. To download a registration form, visit www.horowitzassociates.com/forum09registration.pdf.

Speaker list includes executives from Time Warner Cable, ESPN, NBC Universal, Winglatino, Uniworld, Yum! Brands, MIapogeo.com, Olympusat, and others...Hear industry experts discuss opportunities for America's young, multicultural, urban, and global audiences when it comes to:

• Evolving Platforms: Digital/multicast, VOD, HDTV, DVR, mobile...
• Shifting Audiences: America's multicultural youth, the next generation!
• Expanding Content Options: The newest and most compelling in-language and culturally relevant programming...
• Multimedia Branding and Advertising: How major media brands, ad agencies, and advertisers are taking advantage of cross-platform opportunities to stay relevant in a multicultural, multiplatform world.
• Plus, get a sneak peek at new content for Hispanic, Black, Asian, and urban audiences!
• And learn the best strategies for building your brand among everyone, everywhere, all the time.

EVENT DETAILS:  The Forum takes place on March 10th, 2009 at the Hilton New York, 1335 Avenue of the Americas, NYC. Registration and breakfast starts at 7am.  The event begins promptly at 8 am-12 noon.  This event is at the same location as the WICT NY/Multichannel News Wonder Women in Cable Luncheon.

ad:tech Miami Connects Marketers with Hispanic Culture, Diversity and Growth Online

Miami – May 21, 2008

With Hispanics accounting for 44.3 million of the U.S. population¹ and their purchasing power expected to reach $1 trillion by 2010², it’s no wonder interactive marketers are clamoring to reach this burgeoning segment. Hispanics are now not only the largest minority in terms of population size but also online consumer presence³. This online audience is growing almost as rapidly as its population size, and now the hurdle that remains is how best to ensure engagement and adoption.       

ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, is hosting its second annual event in Miami on June 3-4, 2008 at the Miami Beach Convention Center. The event will address the challenges faced by marketers, executives and businesses alike when trying to communicate with domestic Hispanic and Latin American audiences. This event is the only digital marketing conference focused on exploring the Hispanic narrative and the trends that have led the growth of their increasing Internet usage and understanding the cultural force driving their connectivity and responsiveness.

“Hispanics are certainly embracing all that digital media and technology has to offer. They're currently leading the total population in adoption of various devices and technologies, seeking the best and the newest brands and services out there,” said Monica Gadsby, CEO SMG Multicultural and keynote speaker at ad:tech Miami  on June 3rd  on The Attention Economy: Mastering the Touchpoints that Captivate Multicultural Consumers. “Since Hispanic consumers view the internet as a leading source of information to make purchasing decisions and a platform to engage with relevant content, I think we'll certainly see further growth in Hispanic online penetration as more options become available on the web."  

The new digital age we find ourselves amidst calls for a new approach altogether in reaching target audiences. Hispanic and Latin American consumers are tapping into social networking sites, RSS feeds and blog feeds at a feverish rate for the latest and greatest, and as such, companies have to position themselves within this space to obtain exposure. The increase in online content, such as broadband video, social networks and mobile applications, will increase the time spent online thus offering marketers innumerous direct connections with consumers.

“The number of Latin American households with broadband Internet access is currently growing at one of the fastest rates in the world," said Marcos Galperin, MercadoLibre´s President and CEO and keynote speaker at ad:tech Miami on June 4th  on Technology + Commerce + Culture: The Story of an eCommerce Pioneer. "What we experience in Latin America is positive growth trends influencing Internet, broadband and PC penetration rates, and we believe this course will persist for many years to come."

ad:tech Miami offers the ideal setting to listen and learn from the best and brightest marketing minds who will share their expertise and know-how while discussing the opportunities and challenges affecting the digital landscape and the global market. The exhibit hall will showcase 40 key exhibitors from Latin America, Mexico and the United States. Expo and Conference attendees will have the opportunity to meet and engage with domestic and international organizations, as well as time and space to network with colleagues at the event.

For an exhibitor list, please visit http://www.ad-tech.com/miami/adtech_miami_exhibitors.aspx.
For public information, please visit www.ad-tech.com/miami

Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain@edelman.com or Latiffe Ghanem at Edelman, ph: 305.358.8042 or latiffe.ghanem@edelman.com

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

1 U.S. Census Bureau, 2007. 
2 HispanTelligence®, Hispanic Business, 2004.
3 "Demographic Profile: Hispanic Shopper Online, 2007," Jupiter Research.

ad:tech Miami Returns to Showcase the Power of Digital Media Among Hispanic and Latin American Consumers

Miami – May 7, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, today announced its second annual show in Miami, the only digital marketing show with a Hispanic focus.  The event will take place from June 3 – 4 at the Miami Beach Convention Center.

ad:tech Miami is a 2-day conference providing an in-depth look into the rapidly expanding Hispanic and Latin American online audiences and how best to reach them in a world that is becoming more and more digitalized and globalized. The Miami conference brings together some of the biggest names in the marketing industry, offering attendees the opportunity to learn first-hand the latest trends and innovations shaping today’s market.

“ad:tech Miami aims to demystify the untapped potential of Hispanic and Latin American online users through the insights of pioneers in the digital marketing space,” said Drew Ianni, Chairman, Programming & Senior Global Analyst for ad:tech. “Our inaugural show last year was well-received and it further opened the dialogue for marketers. For 2008, we have assembled an impressive lineup of speakers and exhibitors who will address the diverse channels and methods to engage these key audiences.”

Anchored by an opening day keynote address from Monica Gadsby, CEO of SMG Multicultural, ad:tech Miami will feature more than 125 speakers from the United States, Mexico and Latin America. This includes CEOs and marketing executives from major brands and leading media companies such as, American Airlines, Batanga, Procter & Gamble, Carnival Cruise Lines, General Motors, Mercado Libre, Yahoo!, Terra Networks, Grupo Televisa, Telemundo and many others who will provide their opinion on the growing importance of the Hispanic market and the advantage of addressing this market segment.

According to the 2008 Terra comScore Hispanic Digital Study, 66 percent of online Hispanics report that they are early adopters and influencers among their family and peer groups. The study goes on to highlight that online Hispanics have replaced television time with Internet usage, with 56 percent spending more than 1 hour a day online.

“Hispanics are leading the adoption of new technologies driven by culture and demographics. Culturally, Hispanics who tend to have family outside of the US, embrace digital technologies to communicate more efficiently with loved ones,” said Lee Vann, Founder and CEO, Captura Group, and ad:tech Miami guest speaker. “In addition, Hispanics are younger when compared to the general market and, as a result, tend to adopt digital technology related to entertainment and social networking at a more dynamic pace.”

The exhibit hall will showcase more than 25 key exhibitors from Latin America, Mexico and the United States. The Convention Center will also house multiple meeting rooms and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit http://www.ad-tech.com/miami/adtech_miami_exhibitors.aspx

Platinum Sponsors include: Batanga; Terra Gold Sponsors include: cyloop.com; Latin3 Silver Sponsors include: Casale Media; Prodigy MSN; Yahoo! Bronze Sponsors include: Google; iContact; mixplay Media Partners include: CNN en Espanol; Produ; Portada; Merca 2.0; Su Inversion; Advertising Age; Forbes.com; revenue; UOL; Fast Company; iMedia Connection; Digital Moses Confidential; DM News; Folha Online Association Partners include: ahaa; OPA; mma; IAB in Argentina and Mexico; SFIMA; SFAMA

For public information, please visit www.ad-tech.com.

Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain@edelman.com or Latiffe Ghanem at Edelman, ph: 305.358.8042 or latiffe.ghanem@edelman.com

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.