Online Hispanic Trends

Citibank Launches Citi Mobile en Español for Smartphone Users

Seeking to gain and advantage on their competitors in the mobile online banking space and make further inroads into the growing Hispanic market, Citibank recently launched Citi Mobile en Español. In addition to to growing their client base, Citi hopes that this strategy will help with client retention as approximately 25 percent of their clients are Hispanic.

According to Pew Research, 50 percent of all Hispanics who speak English use a mobile device to access the Internet. Pew found that many of these users are bi-lingual and prefer doing business in Spanish, depending on the specific task or situation is, and that 30 percent go online daily through their mobile phones.

Source: American Banking News

NASA Astronaut Starts Agency's First Bilingual Twitter

NASA, one of the government agencies that has been doing some interesting work in the use of social media for the general market, has figured out a way to promote its mission with the Hispanic community. 

Jose Hernandez, who is set to fly aboard space shuttle Discovery in August, will be twittering about his training experience in English and Spanish.

Read the Nasa press release to learn more about this initiative and Jose's interesting background and sign up to follow Jose at http://www.twitter.com/astro_jose.

American Heart Association's Mobile Campaign for Heart Health

In response to the fact that more than 36,000 Hispanics in the U.S. die of diseases of the heart, the American Heart Association, with national sponsorship from Mazola, is launching a mobile campaign called “Pase la Voz,” which is part of the Association's Conozca Su Corozon campaign to promote awareness around heart health.

Participants can sign up to receive lighthearted audio health messages voiced by popular Latino comedians in English or Spanish over a 45 week period and visit ConozcaSuCorazon.org to access audio, ring tones and wallpapers.

Read more at prnewswire.com

and visit the American Heart Association's website

Discovery en Español Making a Difference on Earth Day

In celebration of Earth Day, Discover en Español, in collaboration with La Onda Verde of the National Resources Defense Council (NRDC), is launching a multifaceted campaign to increase awareness of the state of our environment and get people to take action to make a difference.  Their campaign, called 3 Pasos, 3 Personas, will drive viewers to an innovative Web 2.0 site with the goal of getting each person to take commit to taking three actions and then inspire three friends to do the same.  Using a variety of social media platforms and email, participants will be able to see the number of total commitments in each area – water, energy and recycling.

It will be very interesting to see the results of this very innovative campaign!

Check it out and spread the word by clicking here: 3 Pasos

Smithsonian Latino Launches Latino Virtual Museum in Second Life

The Smithsonian Latino Center launched the Smithsonian Latino Virtual Museum, an avatar-based 3-D virtual world featuring immersive learning activities, this week in Second Life.

According to Artdaily.org, "The program includes a welcome video using the latest in virtual-world filmmaking technologies known as “Machinima” that guides users through key areas of the museum."

"Tour sites include the “placita”; the Sin Fronteras Café; the Afro-Cuban instrument room; the “Son Clave” music lounge, featuring award-winning digital collections from Smithsonian Folkways Recordings; the amphitheater and the Smithsonian Expedition Wing, where users can learn about key archeological expeditions in Mexico through the work of Matthew Sterling; and the Olmec Legacy Collection at the National Museum of Natural History."

Read complete article at www.Artdaily.org