The results of the "2010 Latin America Social Media Study" carried out by Burson Marsteller show that less than half (49%) of Latin American companies are taking advantage of social media.
Mexico (80%) and Venezuela (75%) are in the lead, but Argetina (25%) and Puerto Rico (5%) are way behind the global average of 79%.
The study found that more Latin American companies are using Facebook (39%) than any other tool, and, of those who did, 55% had comments, indicating a strong interest amongst Latin American users in engaging with companies via social media channels.
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Results of the study also indicate that those who visited the website are: 