Online Hispanic Trends

Only About Half of Latin American Companies Have a Presence in Social Networks

The results of the "2010 Latin America Social Media Study" carried out by Burson Marsteller show that less than half (49%) of Latin American companies are taking advantage of social media.

Mexico (80%) and Venezuela (75%) are in the lead, but Argetina (25%) and Puerto Rico (5%) are way behind the global average of 79%.

The study found that more Latin American companies are using Facebook (39%) than any other tool, and, of those who did, 55% had comments, indicating a strong interest amongst Latin American users in engaging with companies via social media channels.

Read the full article on Portada.

Top properties for the U.S Hispanic Audience - Google is in the Lead....

Data published by comScore Media Metrix indicates that Google is ahead in the race for the U.S. Hispanic Market with 14.84 million monthly unique visits in June of 2008, a 19% increase from last year at this same time.

comScore's data also shows that U.S., Hispanic Internet usage at 21% is growing quickly, substantially outpacing overall Internet usage at 6% during the same period (June 07 to June 08). 

Notably, Univision.com, the only purely Hispanic-focused site, lost its position in the top 25 between April and June of this year.

The chart below shows those sites who have improved their position in green and those that have descended in the list in red.

As Latin American Online Audience Grows, so does their use of Social Networking Sites

With overall monthly unique visits in Latin America increasing from from 53.6 million in June '07 to 61.6 in April '08, more and more people are using social networking sites in the Region.

 

In terms of the growth of social networking sites....

• Hi5 is the largest social networking site throughout Latin America (12.8 million unique visitors in April), except for Brazil where the leader is Google's Orkut.
• Hi5 has grown 20% in two months according to comScore.

• Hi5 invested in a Spanish-language version of its platform during the period that MySpace and Facebook were focusing their energies on U.S. growth and continues to develop localized versions for other Latin American countries.

• Facebook, which launched a Spanish-version of its platform using user-generated translation, is also growing quickly in Latin America with unique visits of 7.7 million in April according to comScore.

• Facebook has launched a Brazilian Portuguese version to compete with Orkut.

• Sonico, another social networking site, claims to have gained 17 million new users since it launched last July.

Source: VentureBeat

Univision.com Named #1 Most-Visited Spanish-Language Website among U.S. Hispanics for the 7th Year in a Row

A special study conducted by Forrester and commissioned by Univision.com found that Univision.com was the most-visited Spanish-language website in the U.S. among Hispanics for the seventh year in a row.

Results of the study also indicate that those who visited the website are:

• 11.5 times more likely than non-Hispanics online to be interested in accepting advertising on their mobile device in exchange for free content or offers
• more open to downloading mobile video than non-Hispanics
• seven times more likely to be interested in paying for TV or event highlights on their mobile phones

Source: Fox Business