Online Hispanic Trends

Share Your Ideas on How Federal Websites Can Better Serve Limited English Proficient Latinos Online

If you have ideas regarding how the government can improve federal websites, please join the discussion and share them in the National Dialogue on Improving Federal Websites that started today!

It's a two week online dialogue, from Sept. 19-30th, and the government would like to hear your ideas and suggestion on what it should do to improve federal websites in the following areas: 

1. Creating better user experience, navigation, and design
2. Improving content to make it more readable, engaging, and useful
3. Improving how services and transactions are delivered
4. Providing universal access to government content online, regardless of device or technology
5. Optimizing the way the public is able to search for federal content, via federal websites and commercial search engines
6. Ensuring content on federal websites is integrated with social media and other third-party websites
7. Improve how federal websites protect privacy and security
8. Reaching global audiences and people with limited English proficiency 

You can access the general discussion here, and if you'd like to comment specifically on how the government can improve its communications with limited English proficient Latinos and other multilingual audiences (Point #8), share them here. 

There will also be a mini-dialogue specifically dedicated to the last point - better serving multilingual audiences and limited English proficient audiences - on September 26th at 1:00 pm EST, so save the date and join us in a real-time, interactive discussion on the topic.

 

 

How the CDC and the March of Dimes are Effectively Engaging the Online Hispanic Community

Please join us on March 23rd at 1:00 pm for a free webinar on the topic of how government agencies and nonprofit organizations are using social media to reach and engage Latinos online. 

 

For more information and to sign up, please visit Bixal's Blog.

 

Are you Listening to Latinos Online?

Our colleagues over at Social Media Spanish reached out to get our take on why Spanish-preferring Latinos in the U.S. might be saying more positive things about Toyota than English speakers in the U.S.

Is your company, agency or organization paying attention to what this audience is saying about your brand?

Read the full article.

 

21st Century Hispanic Moms

eMarketer recently interviewed Isidra Mencos of BabyCenter en Espanol to learn more about a 2009 study entitled "21st Century Moms" conducted by her company.  

Among other interesting findings, the research found that: 

• "51% of BabyCenter’s US Hispanic users participate in online communities."

• "67% say it’s important for them to find information online in Spanish," and

• "60% of Latinas said they respond more fully to advertising in Spanish even if they are fully bilingual."

Source: eMarketer

IAB Releases Report on the Online Hispanic Market

The Interactive Advertising Bureau (IAB) recently released a very interesting report on the state of the U.S. online Hispanic Market entitled U.S. Latinos Online: a driving force.

The report consolidates data from a number of resource to provide a detailed look at the size, growth and dynamics of the online Hispanic Market.

You can download the report here. 

Unum Insurance Takes an Original Approach to Reaching Spanish-Dominant Latinos

Elena del Valle posted a very interesting blog on Unum's efforts to reach the Spanish-dominant segment of the U.S. Hispanic population. 

Instead of taking their English materials and translating them into Spanish, they developed original materials designed specifically to inform and educate Latinos who, as Pew data shows, will more than double to 31 percent of the American workforce within the next two decades.

Read the full post at HispanicMPR.com

Public-Private Collaboration to Increase Latino Academic Achievement

Univision, the Department of Education and the Gates Foundation have recently teamed up on an exciting three-year, multi-platform national education initiative called "Es El Momento" (The Moment is Now) aimed at improving academic achievement of Hispanic K-12 students. The campaign is focused on improving the high school graduation rate, which is currently at 55 percent for the Hispanic population as compared to 69 percent for their non-Hispanics peers.

In addition to PSAs, TV and radio, the campaign is offering a comprehensive web presence and mobile resources, including questions and answers with the popular motivational radio personality Dr. Isabel, a school locator widget and weekly mobile text alerts with relevant educational tips. Visitors will also be able to find local resources through website feeds in the future. 

This is a terrific example of public private partnerships creatively coming together to address the pressing needs of the community. We should see more of this happening on a regular basis.

Check out the online presence here or by clicking the image below.

Source: Hispanicad.com

Latino Internet Use Being Fueled by Growth in Previously Underrepresented Groups

The Pew Hispanic Center just released a very interesting new report - Latinos Online, 2006-2008: Narrowing the Gap.

The report looks compares and contrasts internet use patterns of native-born latinos, foreign-born latinos, blacks and whites.

Some of the key findings include:

• Internet use among Latino adults rose by 10 percentage points from 54% in 2006 to 64% in 2008, as compared to four points for whites and two points for blacks.
• This increase has been fueled by a growth in use by groups who have typically had very low rates of internet use - foreign-born latinos, those with lower educational levels, and those with lower household incomes.
• Although there were not large changes in the number of Latinos accessing the internet from home, there were significant increases in the the numbers using broadband, as well as for whites and blacks.

To promote consistency, the surveys were done via landline, and being that there was a significant increase in the numbers of Latinos that only use cell phones during this same period, the researchers concluded that the numbers in this report may underestimate Latino internet use.

To see the full report: Latinos Online, 2006-2008

Univision Launches New Vertical Site "Cocina"

Univision Communications just launched a new vertical called Cocina in response to the fact that the U.S. Hispanic audience spends a significant part of its budget on groceries and is interested in cooking and trying new recipes.

Per the Portada article, "...more than 11 million U.S. Hispanics report that they really enjoy cooking and trying new recipes."  And "Nearly 12 million U.S. Hispanics live in a household that spends $100+ on groceries in a week, that's 54 percent of all online Hispanics ages 18 and older."

The site will feature recipes, cooking tips from experts, videos, personalized content, user-generated content, a searchable database of recipes, and the Cocina widget that users can embed on their blogs and websites.  

General Mills is an exclusive sponsor of the Cocina widget and has category exclusivity in a number of its key areas - baking, snacks, and cereals to name a few.

Source: Portada

Univision Launching Ad Network to Reach the U.S. Hispanic Audience

Recognizing the potential of the quickly growing online Hispanic market, Univision announced the formation of the Univision Partner Group, a collection of Spanish-language websites in the U.S., Latin America and Spain that reach a significant number of U.S. Latinos.

Source: Mediaweek