In an interview conducted by Laura Martinez, Peter Blacker, executive vice president of digital media and emerging business, explains how Telemundo is using social media to leverage the power of social media to engage, as the article states "the throngs of Hispanics who are active on Twitter, Facebook and other platforms.
Peter explains that this effort is part of Telemundo's five-year digital plan centered around "super serving" their audiences. Telemundo currently has over 180,000 followers across 17 different platforms, including Facebook and Twitter.
One component of its five year plan is to help its clients, who tend to be a bit uncertain about how to get involved in social media, begin to experiment. To do this, Telemundo is using actors and writers from its studios to develop additional storylines that Telemundo clients can sponsor to promote their brands in the social media space.
Importantly, Blacker and Telemundo recognize that it is important to provide interesting and engaging content with the goal of creating a "digital water cooler," and not just spam their social media audience with sales pitches.
Read the full interview at: Multichannel News
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