Please join us on March 23rd at 1:00 pm for a free webinar on the topic of how government agencies and nonprofit organizations are using social media to reach and engage Latinos online.
For more information and to sign up, please visit Bixal's Blog.
Just published a blog on Bixal's site on how the the National Healthy Mothers, Healthy Babies Coalition (HMHB) is using text messaging to reach and inform pregnant women and new moms.
Read the full piece on the Bixal Blog and share your comments!
eMarketer recently interviewed Isidra Mencos of BabyCenter en Espanol to learn more about a 2009 study entitled "21st Century Moms" conducted by her company.
Among other interesting findings, the research found that:
"51% of BabyCenter’s US Hispanic users participate in online communities."
"67% say it’s important for them to find information online in Spanish," and
"60% of Latinas said they respond more fully to advertising in Spanish even if they are fully bilingual."
Recognizing that the Hispanic is more mobile that the general market - if there is such a thing these days, Nestle has launched an innovative IPhone application to promote sales of Carnation Evaporated Milk. The mobile site and app draw recipes from Nestle's http://MiCocinaLatina.com website and puts information in the hands of consumers where they are most likely to use it...at the point of sale.
The article points to research done by the Pew Internet & American Life Project indicating that "in 2009 more than 47 percent of Hispanics used a handheld device to go
online, compared to 28 percent of Caucasians."
The bilingual IPhone app offers a very creative and innovative feature that allows users to shake their phone, like they would the evaporated milk before cooking with it, to generate a random recipe.
Univision Communications just launched a new vertical called Cocina in response to the fact that the U.S. Hispanic audience spends a significant part of its budget on groceries and is interested in cooking and trying new recipes.
Per the Portada article, "...more than 11 million U.S. Hispanics report that they really enjoy cooking and trying new recipes." And "Nearly 12 million U.S. Hispanics live in a household that spends $100+ on groceries in a week, that's 54 percent of all online Hispanics ages 18 and older."
The site will feature recipes, cooking tips from experts, videos, personalized content, user-generated content, a searchable database of recipes, and the Cocina widget that users can embed on their blogs and websites.
General Mills is an exclusive sponsor of the Cocina widget and has category exclusivity in a number of its key areas - baking, snacks, and cereals to name a few.
A study conducted of a nationally representative sample of
513 Hispanics in the Fall of 2008 produced some useful findings on the Hispanic
community's online language preferences.
Over half (55%) of the sample interviewed said that they preferred English
online.However, among the 18-34 age
bracket, 39% said they preferred Spanish-language sites, with more women
preferring Spanish-language sites (42%) than men (29%).
The Pew Hispanic Center released "Hispanic Women in the United States, 2007," a statistical portrait of the demographic, social and economic characteristics of this country's 14.4 million Hispanic women.
Pew's findings include the following:
Hispanic women are younger than non-Hispanic women with a median age if 41 vs. 47 for non-Hispanic women.
Hispanic women have a higher fertility ratethan that of non-Hispanic women – 1/3 higher than that of non-Hispanic women.
Just over half (52%) of Hispanic women are immigrants.
Hispanic women have comparable rates of participation in the labor force - 59% as compared to 61% for non-Hispanic women.
Hispanic women earn a median weekly salary of $460 as compared to $615 for non-Hispanic women.
See the full fact sheet on the Pew Hispanic Center's website.
Interested in connecting with the U.S. Hispanic or Latin American market?
Please visit Bixal to learn more about how we can help.
